Restaurant business has faced losses due to the coronavirus pandemic. Due to lockdowns, restaurant occupancy reduced to 64% just in a week in some cities in the United States. It is estimated that about 110,000 restaurants were closed. Therefore, there is no doubt the situation might worsen in 2021. Cases of new coronavirus strain are doubling in the United States every ten days. People are concerned about safety and changing their dining habits. They are adopting new hygiene measures and want to order food online.
So it is safe to say the dining experience will not remain the same as it used to be. To survive businesses were desperately looking to transform digitally. It is found the digital menu is the most functional tool to implement social distancing. It came up as a ray of light in the dark and let restaurants cope with the changing times.
In this blog, we will throw insight on why it is better than a paper menu:
No hygiene issues
A paper is messy, dirty and fragile. Paper menus are one of the high-touched items and prone to absorbing oil strains. Therefore, bacteria and viruses can grow and form colonies over it. More than one customer touches the same damaged or dirty paper. It can lead to infection transmission and result in hygiene issues. Using advanced solutions, they can eventually reduce human-to-human contact with the help of online food ordering app.
Save money on printing
Paper menus, flyers and posters are generally difficult to maintain. As per the survey, a restaurant needs to print menus thrice a year as they are torn or get dirty. In case, if there is a spelling mistake, the restaurant has to get it reprinted – again an expense. Use of advanced tools assist business owners to save time and resources.
Capture customer’s attention
It is found that 86% of customers get confused about what to order due to lack of information. The menu is the first point of contact. Customers do not have much time to read the menu; they just quickly scan it. Moreover, they need to talk to the waiter staff to get more details like ingredients about the dishes. On the other hand, a digital menu is highly interactive. It supports HD images and videos. Browsing the menu in preferred language with real photos helps a customer to decide with confidence.
Overall, a digital menu is intuitive and easy to use. They offer contactless experience and more efficient service.